Art Director (Web Design)
The Art Director is responsible for the global visual style of a digital project. He chooses the branding, the layout rules, the typographie, and the colors. He also makes sure that the design stays consistent across all pages and platforms.
He often works with teams from different departments to set important goals and make sure each result fits the brand and the users. He also watchs budgets, deadlines and quality, while promoting creativity and new ideas.
Key Responsabilities
- Creation of design systems that can evolve over time
- Regular user tests
- Concept art for visual ideas
- Team collaboration during workshops